How it works.
Guerrilla Innovation brings design thinking, technological expertise, user focus, an external point of view and a design process to your product, service and software development initiatives.
Given that every project is different, there is no single standard method, and we adapt our process and approach each time to best complement your expertise and in-house methods and standards.
The challenge
No matter whether we work on a tangible product, a service or a software application - at customfuture we strive to make it desirable, enjoyable, reliable and easy-to-use.
The toolbox
Collaboration: Past projects have shown that great results emerge from the collaboration of our clients' in-house staff and their specific expertise with our Guerrilla Innovation crew with an external point of view. Whenever possible we bring together people from different departments and backgrounds.
Design research: What will work for your customers and what will not? What do your (potential) customers do and why do they do it? In what environments do they use your product and what are the underlying processes? A good starting point for a Guerrilla Innovation operation is your user research and marketing data.
Personas and scenarios are established and proven tools in usability engineering and UX design. Personas are elaborated out of the results of the user research. They are archetypal people that represent the user categories of your future service or product. Personas help designers and developers to know who they design for and to set priorities. Scenarios are our favorite tool in the requirement engineering process. Scenarios are stories of how the service or product will be used. They are a simple but excellent tool to pinpoint and prioritize requirements.
Design guidelines, established early on in a project, help the team to stay focused during the design process. Examples are mood boards, a brand experience strategy, a brand or product claim ("as easy as possible", "strong but economic" etc).
Creativity techniques help finding innovative usages, new experiences and can lead to results with a WOW-effect.
Task flows and service blueprints are effective means to tackle down, analyze and discuss processes and services.
Technology integration: Which technologies should be used and how? How can technology help to make your offering more desirable and enjoyable without impairing reliability and ease-of-use.
Prototyping: At customfuture we have made all sorts of prototypes from explanation sketches to automotive scale models. Prototypes help to verify the desirability, enjoyability, reliability and ease-of-use of the proposed design. Only when you see and feel the proposed solution you can be sure that everyone involved is talking about the same thing. But the main goal is to use them to gain new findings as well as stakeholder and user feedback.
Some forms of prototyping: explanation sketches, storyboards, role plays, 3D prototypes and animations, physical prototypes, interactive prototypes.
